Privacy
Policy.

Red Rock Brewery ("Red Rock," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you interact with our website, SMS marketing programs, and in-restaurant services.

By using our services or signing up for any Red Rock marketing program, you agree to the terms of this Privacy Policy.

We collect information you voluntarily provide when signing up for our programs, including:

• First and last name
• Phone number
• Zip code
• Email address (where provided)
• Date and time of signup
• Consent records and opt-in method

We may also collect basic usage data when you visit our website, including IP address, browser type, pages visited, and time spent on the site.

We use your information to:

• Enroll you in loyalty and promotional programs you sign up for
• Send you SMS marketing messages you have consented to receive
• Deliver loyalty credits, giveaway notifications, and promotional updates
• Improve our marketing programs and guest experience
• Comply with legal obligations

Red Rock Brewery operates an SMS marketing program. By submitting your phone number through any Red Rock signup form, you agree to receive recurring automated marketing text messages from Red Rock Brewery.

Message frequency: Frequency varies based on active promotions and campaigns. During active promotional periods you may receive up to 4 messages per month.

Message and data rates may apply depending on your carrier and plan.

To opt out: Reply STOP to any message at any time. You will receive one final confirmation and no further messages will be sent.

For help: Reply HELP to any message, or contact us at redrockbrewing@gmail.com.

Supported carriers include but are not limited to AT&T, Verizon, T-Mobile, Boost, and US Cellular. Carrier support may vary.

Your information is stored securely in our internal systems. We retain consent records — including the method of opt-in, timestamp, and disclosure language presented — for a minimum of five years in accordance with TCPA requirements.

We take reasonable technical and organizational measures to protect your data from unauthorized access, loss, or misuse.

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

We may share your information with trusted service providers who assist in operating our programs — such as SMS delivery platforms — under strict confidentiality agreements. These providers are not permitted to use your data for any purpose other than providing services to Red Rock Brewery.

We may disclose your information if required by law or to protect the rights and safety of our guests, staff, or business.

You have the right to:

• Opt out of SMS marketing at any time by replying STOP
• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information, subject to legal retention requirements

To exercise any of these rights, contact us at redrockbrewing@gmail.com.

Our services are intended for individuals 18 years of age and older. We do not knowingly collect personal information from children under the age of 18. If you believe we have inadvertently collected such information, please contact us immediately at redrockbrewing@gmail.com and we will delete it promptly.

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Continued use of our services after changes are posted constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy or how we handle your information, contact us at: