Red Rock Brewing Co.’s new Fröhlich Pils is a traditional German Style Pilsner that will make you happy!
Unlike the big industrial lagers that are filled with flavorless starch substitutes, Red Rock’s Fröhlich Pils is brewed using only the finest Pilsner malts, German noble hops and lager yeast.
This beer is crisp, clean, and refreshing. It has a lovely floral and hoppy nose; distinct hop bitterness and a lingering dry finish. The light body and delicate carbonation of this Pilsner makes it very easy for anyone to enjoy.
If you know Red Rock’s head brewer, Kevin Templin, you know that he takes his German Pils very seriously. “The recipe for a German Pilsner is very simple, but it’s not easy to make”, says Templin. “There’s nowhere to hide a flaw in this beer. You can’t mask it with alcohol and you can’t hide behind your hops…you have to nail it every time.”
The branding concept for Fröhlich Pils was inspired by the original ‘Liquor Prescriptions’ authorized by the U.S. Treasury Department during Prohibition. At the time, licensed doctors had government-issued prescription forms controlled by the Bureau of Prohibition that they could issue to their patients for medicinal purposes. Sound familiar?
Red Rock Brewing first trademarked the brand Prescription Pils, but the TTB (Alcohol and Tobacco Tax and Trade Bureau) rejected the label application on the grounds that the name implied a health benefit to consumers. As asinine as that sounds, Red Rock decided not to fight it and moved forward with the German phrase Fröhlich Pils which translates to Happy Pils…a double entendre for those who have a good handle on Utah culture.
Fröhlich Pils is available at all Red Rock Brewing pubs and the Red Rock Beer Store located at 443 North 400 West.
Bottle Size: 500mL
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